Be Relevant

Screen showing Web Design, keyboard and post-it notes

With the end of 2024 fast approaching and some businesses starting to wind down for the Christmas break, it can be an optimal time to complete some of those tasks that have been bumped down the priority list, for example, making updates to your website ready for a new year.

Changes don't have to be big, but updating some of the content, images, and SEO can be hugely beneficial.  And that's what we've been helping our clients with over the past few weeks, one being https://www.clearviewsussex.co.uk/.

Keeping your website current not only improves the user experience but can also help improve SEO rankings, enhance your brand and credibility, boost traffic, and provide invaluable insights into how your website is performing.

The business world is constantly changing and evolving, and companies are looking for the latest trends to attract more customers. So, it's essential that your content remains relevant.  It could be as simple as adding regular blogs or news articles that are specific to your industry, as well as targeting broader topics.  Remember, content isn't just about the text; it's images, videos, and infographics, too.  

Pictures can date quickly, so refreshing imagery and updating product descriptions is also an important component of keeping your website in vogue.    

While updating the content is crucial to your website's performance, keeping it updated with the latest software patches and security measures will help safeguard your site against hacking and cyber threats.  An outdated website is more likely to be exposed to security breaches, which cost money and time.

We believe a website should be designed especially for you and your needs and not just an off-the-shelf product.  A clean and uncluttered design suggests that your company is focused and offers to do what it does best.  If your site is busy, with lots of colours and different types of imagery, it might suggest that those visitors liking that style and design are looking for a bargain.  

If you want to get ahead for the new year with a fresh start and new content, we can help.  We work with numerous enterprises across the West Sussex region, including Gatwick and Crawley, whether you have a complex website, an eCommerce offering or just a couple of simple pages. 

Image by rawpixel.com on Freepik.