)What does your logo say about your business?
Your logo is the flagship to your business. It can say a lot about who you are, your product or services and your values.
They say people make decisions based on what they see in about two seconds, so when it comes to business, it’s important you have the right image, colours and business collateral.
When it comes to deciding on a logo that best portrays what your business represents, consider these tips:
What message do you want to give to your customers and prospects?
You have to know what you want to say before you can say it. Does your business represent professionalism, is it fun, are you a courier company who want to pride themselves on quick deliveries, or are you forward thinking and innovative? This step is perhaps the most difficult to establish, but once you’ve decided on what you represent, other things will fall into place.
Who is your target market?
Do you want to reach a specific demographic? Do you operate in just one location? Once you understand who your ideal customer is, you can start to think about what the logo represents, for example, if you’re a catering hire company – are you appealing to females more than males or would you like to keep it gender neutral?
What do the colours represent?
When it comes to branding and logos, colours can have different connotations. There’s numerous articles out there on what different colours mean. According to research nearly 85% of consumers cite colour as the primary reason for choosing a specific product, so have a think about some of the well-known brands – Coca Cola, Lego, Ford, McDonalds, Apple. What is it that appeals to the consumer? Check out this interesting infographic for more ideas on colour.
Where will your logo be seen?
Remember to consider all possibilities of where your logo will be displayed – whether it’s in a magazine advert, shop window, on the internet, on a giant billboard or the back of a bus, your logo needs to look it’s best in all situations. What might work for one media, might look dreadful on an another, so do your research, and remember to consider the impact on digital. Will your logo be abbreviated for social media for example? Choose something that provokes thought amongst your target audience and don’t just settle for something that merely looks good.
